Jeff’s Top Tools:
The three tools that I believe all meeting/event professionals need to use are not found in an app store, online, in a template or from a company. And they are counterintuitive to most of our experiences.
What are these three 21st Century strategic thinking tools? They are Learning, Unlearning and Relearning.
Our own success and past process/templates/tools can actually hinder our future success. We get stuck in the way we’ve always done something. We embrace a template tyranny mindset. Lets’ copy another’s road to success instead of leading by creating something unique. We must stop being copycat cookie cutter conferences and events. Thus we need to unlearn and then relearn.
One of the meetings/event industry biggest challenges is too much focus on details, logistics and tools. Our obsession with productivity, getting it done faster and better, and correctly completing all the details by our self-imposed deadlines, results in a commoditized event. We claim to be better than other events. We compete on efficiency instead of effectiveness.
Instead, we need to compete on being different than other events. Thus learning how to strategize and create a unique customers’ experience.
Sure this means that our work will be hard, require more effort and go against the traditional event planning process. Sure it means we may feel awkward as it may be out of our comfort zone. However it also means that the traditional productivity and planning tools we use may change from event to event. And it means that we engage our minds as an observation, reflection and strategy tool.
As neuroscientist Dr. Sandra Bon Chapman research has proven, we should focus on improving our event’s strategy first. When we focus on strategy first, we actually improve both our strategy and our details. When we focus on details first, both our strategy and our details suffer.
So success in the 21st Century depends upon these three strategic thinking tools: Learning, Unlearning and Relearning.